If you thought membership sites were reserved only for talented and 'in-the-know marketers... think again!...
Jane sells an eBook for $27. Knowledge is a funny thing.John sells that same eBook, but he decides that there’s so much information in there that some people are going to suffer from information overload and not even apply the knowledge. John has nearly doubled his profit by simply breaking down the content and delivering it over the span of 20 weeks...Now before you go off thinking, ‘is this true.Is John ripping off the customer?.
It could be a 3 month membership, a 6 month membership, a yearlong membership or a lifetime membership.. Let me explain a few things that may be going through your head right now... Let’s say there are 20 chapters in the eBook so each segment will have 5 pages.. Learning new things and soaking it up takes time! By providing small chucks of quality information the customer can now take the time to read, digest and apply what’s been read which is much easier to handle than giving them everything at once.
Either way, once you’ve got a new member in your membership, you know you’ve added more to your net profit – way more than what a linear one-time sale could ever do for you. She makes 1 sale a day, bringing her $810 per month.Now obviously, he can’t sell each chapter for the same price as Jane because people will not buy from him, however he can charge say $10 to deliver 4 chapters every month so that all 20 chapters are delivered to the customer over the span of 5 months.Jane’s profit is $27..
can you actually do that?’ let me tell you know that I’ve done it with a handful of eBooks and video packages and it has been the most profitable and worthwhile moves I could ever do for my business. They may even become so overwhelmed that they ask for refunds! So he dissects the original eBook into their chapters. That $10 is more. Hardly – in fact he’s doing them a favour.
It’s got 100 pages of pure content, she’s got a lovely sales page and new people are buying her product every day.And as for the price, $10 is hardly going to break the bank.. Not bad. John’s profit is $50.
And as for the price, $10 is hardly going to break the bank. That $10 is more...
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